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About INTODogs

Our pledge

We will continue to educate ourselves and our members to achieve the highest standards of knowledge, so that we are able to pass this on to our clients. We will always put the needs of the dog squarely at the centre of everything we do. We will always support the needs of the dogs care givers. Veterinary personnel know that all INTODogs members are happy to work closely with the referring practice, giving them the confidence they require to recommend our members to offer help to their clients.

The advantages of membership:


Our full members gain the additional titles of INTODogs Certified Canine Behaviourist and/or INTODogs Certified Dog Trainer. Seeing the INTODogs logo is an assurance that a member will give honest help with the welfare of the dog uppermost. Members are professionals in their field offering high ethical standards and who abhor the use of force, domination, shouting, equipment involving force, fear or coercion or any other form of cruelty or disrespect. Veterinary personnel know that all INTODogs members are happy to work closely with the referring practice and are fully insured, giving them the confidence they require in recommending our members to offer help to their clients.


All practicing members must be fully insured with their appropriate Personal Liability & Public Indemnity Insurance.

Continuous Professional Development

INTODogs members are expected to gain at least 40 hours of continued professional development annually for Behaviourist and 35 hours for Trainer status. Our contribution towards this offers free monthly private webinars on a wide variety of dog-related subjects. These are recorded so that members can watch at any time. Discounts are also available on other courses and seminars organised by INTODogs.

Above the Clouds

The following information concerns those wishing to apply for the INTODogs Behaviourist Membership’.

INTODogs assesses applicants through proof of qualifications, training and CPD. We expect applicants to have a history of working with clients on behavioural cases for a minimum of 1 year. Three detailed case studies must be included with the application forms so that we can be certain that applicants have the required level of education and experience, and conform to our Code of Practice and ethics and therefore the CAWC Code of Practice.

The application form requests contact details and qualifications (with proof of these), and a number of questions about dog behaviour and dog law that must be answered in depth.


The application forms are co-assessed by our Trustees and Chair, and successful applicants are then invited to a phone or Zoom chat. Two references will also be required, one professional the other from a client; the professional can be a Vet, educational tutor, other behavioural professional or an existing INTODogs member.


Should an applicant’s assessment be considered to be below the required standard they will not qualify for membership until relevant CPD has given the applicant the necessary knowledge to reapply successfully. A waiting period of at least one month must elapse before re-submission.

We reserve the right to contact practitioners’ clients for feedback as part of our annual review. All member files are kept by our Membership Secretary. The questions in our application forms are designed to give us confirmation that applicants meet the following criteria:

  • A thorough understanding of dog behaviour and psychology.

  • Critical assessment and evaluation of the needs of the animals in their care.

  • The ability to discern the effects of environmental and outside influences, plus diet and exercise, on wellbeing.

  • An understanding of animal welfare and dog laws.

  • The ability to identify and act to ensure the welfare of the animal and client, both short and long term.

  • The ability to distinguish between various methods and regimes of behaviour modification and treatment, and to choose the appropriate course of action. INTODogs uses only “positive”, force-free methods.

  • An understanding of health care, complementary therapies and nutraceuticals, and reliable sources for referral, if referral is required

  • A demonstration of the use of skills and competency in a wide range of behavioural techniques and training aids, so that the most appropriate and potentially effective can be chosen for each individual client.

  • The ability to put together a written “action plan” for behaviour modification that is tailored to suit each client and animal, and clear explanation of this to the client. Members must provide back-up support and offer referral to other professionals (e.g. veterinary professionals, hydrotherapists or complementary therapists) if this is assessed as beneficial to the client and animal.

  • Accurate and detailed record keeping is vital.

  • The ability to identify ethical or welfare issues and to take action to address these.

  • The ability to critically evaluate the effectiveness of the work through follow ups and gaining feedback, as well as through observation of the animal and client, and to revise the programme if necessary.

  • The ability to maintain a high level of conduct and integrity with clients, other professionals and the public.

  • To contribute to current research through continued study and sharing of information.

  • Members must have a thorough understanding of animal ethology, including perceptual abilities, the senses, social behaviours and communication, functions, motivational drives and the interpretation of body language and vocalising, and a basic understanding of the neuroscience of behaviour.

  • The ability to recognise, evaluate, report on and work with all behavioural states, and to understand the signals that indicate key states such as fear, anxiety, nervousness, aggression, conflict reduction and resolution, play and relaxation. Members must have the knowledge to determine whether health issues or pain are linked in with the individual’s behaviour and emotional and mental states.

  • An understanding of behavioural ontogeny that includes developmental sensitive periods and critical periods, attachment theory and stages of life.

  • An understanding of influences of the environment and others within the environment on behaviour, and of the interaction between evolutionary and biological influences as regards the development of behavioural disorders.

  • An understanding of the effects and consequences of health issues and medical disorders on behaviour, and the ability to recognise the presence of a medical cause.

  • A knowledge of classes of veterinary drugs commonly used, and of the indications, contra-indications and correct use of psychopharmacological intervention should this be necessary.

  • An understanding of when a client should be referred for medical intervention. Members must refrain from diagnosis but state the need for referral.

  • An understanding of human and family psychology, inter-personal relationships and the effects of these on the clients and animals, an understanding of attitude theory, and the ability to help clients through distress, anxiety, bereavement and grief.

  • The ability to counsel clients and help, encourage and guide them towards to effective change.

  • Good communication skills in all interactions with clients and other professionals: by phone, email, letters, reports and action plans, and in person. The ability to tailor the mode of communication for each individual to ensure maximum clarity of understanding, and to assess and resolve any issues that may arise regarding clarity or understanding.

  • The fostering of positive professional relationships with other professionals in all fields related to the work, and an attitude of respect towards other professionals.

  • An understanding of any professional or ethical issues to be considered at any time during the process of the work, the ability to take appropriate action to immediately address and resolve these, an understanding of when further referral is appropriate or necessary, and knowledge of the referral process.

  • Accurate methods for gathering, recording, assessing and critically evaluating a behavioural diagnosis.

  • The ability to deliver an appropriate structure for an effective treatment programme for identified behavioural disorders.

  • The ability to identify and explain when any need for further action is needed, including an extended treatment regime and/or referral.

  • The employment of methods for assessment of the effectiveness of the treatment regime, including using analytical tools and statistics. A database must be kept for each client.

  • An understanding of dog laws and animal welfare laws in the UK, Europe and America. These must include laws regarding animal ownership and uses, the behaviourist’s roles and duties, and the roles and duties of all other professionals, including veterinarians and therapists, in this field. This includes the legal implications of providing advice, professional liability, client liability if the laws are not being observed, and client confidentiality.

  • A thorough understanding of health and safety legislation, employment law, the Data Protection Act and the implications of these regarding the behaviourist, clients and all others.

  • An understanding of the ethical guidelines in relationship to the use of animals.

  • This is not mandatory, but members are encouraged to create and implement programmes of original inquiry and study, to collect and analyse data and contribute to the body of knowledge by sharing results based on quantitative and/or qualitative analysis and evaluation. 

If your application is unsuccessful, you will be informed which areas need more work, and you can then re-submit your follow-up application for a £25 retake fee.

This is for applicants who are working professionally as trainers but not as behaviourists.

The requirements for trainer membership are:

  • Evidence of an accredited qualification from an organisation that teaches force-free methods.

  • You agree to accept and adhere to our Code of Practice.

  • You have been working professionally with dogs for at least 1 year.

  • Two references, one professional and one client.

  • You have proof of insurance.

After purchasing, the application form can be downloaded from the order received page or from your email notification. You will then be invited to a phone or zoom chat. On acceptance, you will receive the INTODogs Certified Dog Trainer logo and gain the additional title of INTODogs Certified Dog Trainer.

As a member of the Charter group we can also offer you the Charter symbol for your site.

Intro Member Membership:

This membership is of value to dog guardians, dog walkers, groomers, vet techs, students and those just out of college and looking to be part of an organisation whilst gaining their hours, knowledge and support from peers. This level of membership is also ideal for those getting back into the industry and those that just don't feel ready to make the leap into full accreditation but would like to be involved. What do you gain? - As an INTRO member you will have access to private facebook groups, invites to free webinars and case studies, group chats and special guest interviews along with a chance to gain CPD's. You will be able to network with many of our full members and gain support, knowledge, and experience. This membership is renewable on an annual basis and for those that would like to advance to full member status you will receive a discount off your application.


How to apply: Please download and fill out this form, and email to


Prices listed below:

Application is £35 on acceptance.

Renewal is £30 per annum.

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